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| Picture: Courtesy of Hotels in Cork |
The battle for passengers in the South of Ireland intensified today as Cork Airport launched a new advertising campaign entitled ‘Better Still, You’re Flying From Cork’ to cement Cork Airport’s status as the number one airport in the South of Ireland, as the airport competes for business against a newly independent Shannon Airport in addition to Kerry Airport and Waterford Airport.
Cork Airport Director Niall MacCarthy said “This is an exciting new advertising campaign showcasing all the reasons why it’s so easy and convenient to fly direct from Cork Airport. This campaign will naturally resonate with those living in Cork city and county but this campaign is also designed to reach our customer bas throughout Munster and further afield.”
Managing Director Cawley NeaTBWA Deirdre Waldron said “Cork Airport is vital to the business, community and cultural life of the South of Ireland. The region has every right to be proud of it and we wanted to reflect that pride in this campaign.”
The campaign will be featured on outdoor and radio mediums which will be seen, heard and experienced across Munster and also in South Leinster.
The outdoor campaign will appear at approximately 100 carefully selected sites, in both large and small billboard format. These print executions have been expertly shot by well-known photographer, Liam Murphy.
The radio spots feature the friendly and familiar voice of Pauline McGlynn – who played the iconic ‘Mrs. Doyle’ character in the late Dermot Morgan’s ‘Father Ted’ series. Pauline will showcase the humorous charm of native Corkonians and will identify with the true nature of ‘Cork Pride’ for this exciting new campaign.
Creative agency Cawley NeaTBWA worked on the project from concept stage through to the finished campaign. Orla Byrne and Sam Moorhead were the Creative Team working on the campaign – expertly led by Creative Director, Ciaran Bonass.
Irish Aviation Research Institute © 25th February 2013 All Rights Reserved.
