daa, the operator of Dublin and Cork Airports, has launched a new television commercial in advance of the return of non-essential international travel from Monday 19 July.

COVID-19 has ensured that it has been a long time since most of the Irish population have flown, so, daa has commissioned the advertisement in support of the Irish aviation sector. 

The 30 second commercial is of heart-warming scenes which rekindle the joy of travelling by air again while delivering important reassurances to passengers.

The advertisement features several passengers about to take a flight to enjoy some long overdue and emotional reunions. Whether departing from Dublin or Cork Airports for the first time, or perhaps the first time in a long time, the commercial sets out to reassure passengers that daa staff are prepared and organised with the overarching message that ‘when you’re ready to go, we’re ready to help.’

daa Chief Executive Dalton Philips stated “While the past 16 months of severe travel restrictions have been in place to support the fight against COVID-19, the impact on airports, airlines and other businesses involved in international travel and aviation has been devastating. As we approach July 19th, we are looking ahead to rebuilding our business and supporting our industry. This advertising campaign marks this milestone and we hope it will remind people why we are a nation that loves to travel and that Dublin and Cork Airports are ready to welcome our passengers back through our doors when they are.” 

Singing sensation, Loah, of Irish-Sierra Leonean origin, sets the tone perfectly, providing a contemporary Irish twist to the Harry Nilsson/Fred Neil classic “Everybody’s Talkin.” The music arrangement for the commercial was presented by John Walsh.

The advertisement will air on RTE, Virgin Media and Sky and will be broadcast over an eleven-week campaign until the autumn. 

The new television commercial, which was brought to life by leading Dublin advertising agency ROTHCO was produced by Speers Films, directed by Tom Merilion with postproduction at Windmill Lane.

Image courtesy of daa

Irish Aviation Research Institute © 17 July 2021 All Rights Reserved