Aer Lingus is growing its social media presence with the launch of Aer Lingus Facebook page expanding its existing presence on LinkedIn, Instagram, Pinterest and YouTube, enabling the airline to engage and interact with their customers in real time adding to the travel experience further developing its product differential in the marketing mix ‘Great Care, Great Fare’.
There are 2,314,660 Facebook users in Ireland with 50.07% market penetration compared to the country’s population and 74.13% of total internet users.
Irish Aviation Research Institute © 28th December 2012 All Rights Reserved.