NorthStar Travel PR has officially launched as a new travel public relations agency built for destinations and travel brands seeking sharper storytelling, stronger media relationships, and closer alignment between earned media and travel trade strategy in the UK and Ireland, led by Louise Pepper, a public relations specialist with over 18 years’ experience in the industry.
NorthStar Director Louise Pepper, said “Travel media is evolving rapidly, and brands need clarity more than ever. Northstar was created to provide experienced counsel from day one. We focus on strategic storytelling, meaningful media relationships, and campaigns built with a clear purpose to generate the best results.”
The agency launches in partnership with UK-based Rocket Travel Marketing, with strategic collaboration from The Abbi Agency in the United States, creating a partnership that bridges media, travel trade, and transatlantic destination expertise. Northstar combines global agency experience with a boutique, hands-on approach. At a time when travel brands are refining market priorities and international strategies, the UK and Ireland-focused agency is entering the market with a clear point of direction.
Image Credit: Northstar Travel PR
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