The Maryland International Marketing Partnership has appointed Click Travel Marketing & PR Ltd to lead its public relations and media activity across the UK and Ireland, effective immediately.
Click Travel Marketing & PR Founder Jo White said “We are absolutely delighted to be appointed by Maryland at such an exciting time for all involved in this new partnership, especially during America’s 250th year. Maryland, after all, is ‘The Home of the Brave’ and a state I have loved for many years following 10 years of promoting the destination. It has incredible depth and authenticity, and a story that is still largely untold in the UK and Ireland. We are excited to bring that story to life through powerful media engagement, creative storytelling and meaningful partnerships”
Click Travel Marketing & PR will deliver a strategic PR programme targeting both consumer and trade media, securing high-quality coverage and positioning Maryland as a distinctive, culturally rich destination for UK and Irish travellers. The new collaborative initiative formed by the state of Maryland, brings together the Maryland Office of Tourism, Visit Baltimore, Visit Annapolis & Anne Arundel County and Visit Frederick, united by a shared ambition to drive visitation and elevate Maryland’s global profile.
Maryland often described as one of the USA’s best-kept secrets, offers an exceptional mix of experiences, from vibrant waterfront cities and historic landmarks to scenic byways, outdoor adventure and a celebrated culinary scene. The programme will showcase the state’s unique character and accessibility, encouraging travellers to look beyond the obvious and discover a destination rich in story, heritage and personality.
Image Credit: Visit Baltimore
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